The Role of Cloud Computing for Business

Nowadays internet and technologies have improved the efficiency and performance levels in companies of all the sizes. Increased internet usage and information rates of speed in conjunctions with a variety of electronic equipment and bigger storage capacities have brought about a new era in social media abilities. Cloud computing can be considered as the innovative of this new technology. These technologies have the potential to bring a variety of advantages and good things to a business.

What Exactly Is Cloud Computing?

What exactly is it? Through a service provider, cloud computing is a system that serves as an internet based information centre where customers can accessibility files and software safely through several different devices wherever there is internet access. It is a solution for companies and individuals looking for an easy way to store and access media from one device to another and the ability to share that media with other people who have been given access.

Role in Business

• The cloud computing network may seem complicated, but it can be used by anyone. It is not necessary for the end user to comprehend the complications of the facilities involved or the social press system and how it works.

• The interesting and appropriate example for comparison would be electricity, where customers have accessibility to the support but don’t necessarily comprehend the systems and the component devices, which provide the support.

• it can be used to shop an off-line copy of important records and as an internet based back-up. This will help in case of file recovery and computer maintenance.

• Since cloud computing providers deliver IT infrastructures and company online business applications, these services can be used by investing little sources. This helps a lot to build up small-scale and medium range companies in the present globe.

• it can be personalised according to the needs of the business. It can prevent freelancing to save worker costs. The cloud computing service provider offers IT support to the company and they will not have to worry about anything.

When companies use cloud computing, they have the sources they need to grow and increase their business online without having to have the expenses and time to update. When looking at all of the business together with your cloud, it is clear why cloud computing is becoming the choice for enterprise all over the entire globe. When looking for a host for your website, consider the company advantages using the cloud.

5 Reasons to Create a Mobile App For Your Business

The times when people were busy reading their newspapers on the bus or in the park are over. Today everybody is stuck in their mobile devices. In most countries with advanced economy the number of smartphone users varies from 60% to more than 80%. Hundreds of new applications are downloaded every day, and it seems that developing a mobile app is a great option to promote your business in today’s digital era.

The mobile products market is continuing to grow, and as a result not only big companies think of having their own mobile apps these days. Small businesses refuse to lag behind as well. Everybody wants to keep up with the times and it’s no longer a surprise when a small book shop offers its services by the means of a mobile app.

Still have doubts that your business needs a mobile solution? Here are some more reasons to convince you:

1) Attract new customers and encourage the regular ones to buy more. Launch a loyalty program within your app, so that your customers could earn points and later spend them on the goods they want. Besides, information about helpful loyalty programs and outstanding mobile products spreads very quickly among the smartphone users, which means getting more new customers.

2) Raise the awareness of your brand. Your logo that acts as an app icon has a good chance to become a successful advertisement. People scroll hundreds of applications every day and tend to remember the most outstanding icons even if they don’t install the application itself. Furthermore, a proper mobile app shows your brand’s philosophy and values much better than postcards, magnets, key holders and etc.

3) Launching a mobile app is the easiest way to collect feedback from your customers. People keep in touch with their friends through social networks and often find themselves thinking: “I’d rather text than call”. Today more and more people admit that they prefer writing their reviews online rather than expressing their opinion in person. On the other hand, a written review is usually more complex, because the reviewer has enough time to remember all the details. So if you want to receive an honest and proper feedback provide your customers with a mobile solution.

4) Leaving your business rivals behind. A mobile app can be regarded as part your service and image. People utilizing a user-friendly and well-designed application with lots of useful features feel that they are treated well and become the most loyal customers you’ve ever dreamt of. Do your competitors already have their own mobile products? Be far ahead – offer more than a good service.

5) Provide your customers with all the information through one channel. Reaching your clients has never been so easy. With the help of a mobile app customers get informed about new goods, discounts, promotions and events at first hand and in one click. You can even offer special discounts to the users of your mobile app that they will surely appreciate.

And finally, if you still aren’t sure that creating a mobile app is a worthy thing for your business, have a look at one famous company’s experience. Domino’s pizza made a mobile app for ordering their food and in half a year their profit increased by 28 % in the UK only. At present ordering via mobile devices is making more than 50% of all their online orders.

Considering all this, creating a mobile application is not a waste of money. It won’t save your business but will definitely put it on a new level.

What Do Consumers Want in a Business Mobile App?

2017 saw people spend more time on their mobile phones than ever before. A person spends roughly 2 hours and 41 minutes their mobile device daily. With so much dedicated consumer attention, business owners are putting more and more money into various digital practices that can ease their work and help them improve their revenue.

The biggest challenge most of the business owners face these days is managing their businesses with complex systems. It is high time to understand and solve the challenge with consumer experience based solutions.

When we negate social media, video and audio streaming mobile applications, we get to know why consumer love using certain business apps and why they don’t. Mobile app market place on Google and Apple App Store is certainly a crowded and fiercely contested. Thus, it is more important than ever that business owners and mobile app development companies know what clicks with the consumer and what doesn’t.

Here are some of the most key things a business owner should look for in the app from a consumer experience point of view.

Utility and Value: Many business owners feel the pressure to have a business mobile application just because others are doing it. But, in reality some of the most used applications satisfy two main things a user is looking for: Utility and Value. A rich user experience goes a long way in helping the consumer get exactly is being searched for. Every mobile application should serve a unique and simple experience, it could be through salient features or entertainment factors.

Seamless user navigation: If a user has to dig deep and click on ‘n’ number of menu items to get the desired result, the business application’s main purpose is already lost. Such users will not only never use the app again but may also uninstall and give a negative review.

Quick Checkout: A long and troublesome checkout window is a huge thorn in any mobile commerce application. Online shoppers hate entering shipping and basic details again and again. Hence, a mobile app developer should aim at reducing the duplicate effort. Easy optimization of key fields is also an important factor (there’s a slight difference between using an optical mouse on desktop and a thumb while using mobile app!)

Personalization options: Mobile apps are a great way to know how the consumer thinks while searching for products and services with the app itself. With so much data-driven consumer study going on today, understanding what the user wants even before he has started searching for it is the future! If a user requires plumbing services every month or has looked for round neck t-shirts multiple times then offering a favorites option goes a long way in giving a personal experience. Likewise, one could look for many ways to make the mobile app experience more memorable.

No one likes repeated features: Now, any business owners with a dedicated app who are reading this, should never forget this. Keep the information minimal, we know you want to provide as much value to the customers as you want to but just make sure you provide them the right value as well. Not everything is meant for everyone, keep user specific information intact which helps and add more value to them.

Conclusion

These are just some of the most key elements to using any business mobile application. As an owner, it is important to aim for an elite end-consumer experience.