The success of your mobile app is not contingent, but is dependent in a number of factors. The most important factors is the user experience (UX). The user experience is the only difference between successful apps and the ones that fail badly.
In order to deliver the best user experiences to your users, it important for you to analyze user behavior patterns while they use your app. Unless you understand these psychological underpinnings, you won’t be able to build a product that specifically caters to the needs of your customers and meets their expectations. To begin with, you can gather user data and build hypothetical user personas. Today’s modern mobile app demand a lot more from mobile apps to keep their interest and urge them to come back.
Here are a few tips to help enhance your mobile app user experience:
Error free functionality
Perfecting your app before launch is the key. Many app developers fail to thoroughly test the app and regrettably end up launching a faulty product. Statistics show that 90% of the users stop using an app due to poor performance and 86% of the user actually deleted the app if it has a flawed functionality. If your app does not work initially, all other amazing UX features won’t matter. The functionality of your app must help users accomplish their tasks without too much effort – which is the motivation for downloading your app in the first place! So, prioritize your core features and categorize the others as ‘nice-to-have’.
The on boarding process is important when it comes to ensuring the success of your app. The point is, if the user has trouble with the first few screens of your app, they will likely drop off – with a little hesitation. Hence, providing users with an excellent on boarding experience is the foundation for attracting and retaining users. The aim is to show the value of your app to your customers by demonstrating how they can achieve what they want via your app – quickly and efficiently. If your app has a complex workflow, or hidden functionalities, it’s important that you use progressive on boarding. This reduces the abandonment rates.
Usability includes the layout of information, design, content and all the other elements that enable users to accomplish their tasks within you app. The idea is to make elements that can be clicked, tapped or swiped – prominent. It’s important that you remain consistent with gestures throughout the app to optimize its usability.
You need to help users find their way quickly while they browse your app. Integrate search strategies within your app. Provide user with search options and filters to guide them.
Limit user input
User input such as user registration, credit card information while checkout or any other such information needs to be minimized. Entering too much information using the small screen space that is available could be frustrating and can totally mess up the user experience with your app.
Security and trustworthiness
Asking user too many – permissions while installing the app could be overwhelming. Studies show that privacy invading apps are easily deleted by the users. Make sure that you provide transparent permission policies with your app.
Finally, make sure that you design your UI for glance-ability. This means that a quick scan should provide the user with enough information to take a decision – to stay or to go!