Important Guidelines to Choose the Best Mobile App Development Platform

Over the past few years, mobile application development has progressed rapidly and there are new applications coming into the market every now and then. Since the users of such apps are becoming more demanding, there is a great demand for apps that can serve their purpose the best. With such great opportunity to capture audiences through mobile phones, choosing the right mobile application development platform can help you to make your business a great success.

Today, a number of mobile platforms have come up, but selecting the best one that can satisfy your specific requirements is vital as it will allow you to reach a wider audience base while maintaining and managing the unique needs of your organization.

User experience: A good platform should always offer an optimized user experience on each device. The app should be engaging, delivering the functionality that the users need and designed for performance. So, while choosing a mobile application development platform, be sure that it can enable building an app that can address the unique requirements of your customers and organization that is both current and future.

Flexibility: There are different approaches to build an app, namely the web, native or hybrid. Each approach has its own benefits and limitations. So, select a technology that offers a flexible solution and can harness the benefits that each approach offers and support the entire mobile strategy of your business organization.

Target audience: Another biggest factor that should be considered is your target audience. If your business targets the mass market, then it is better to choose popular platforms such as iOS and Android. Consider mobile app developers who can select the appropriate technology to target most of your users and capture them at the right place and time.

Security concerns: Mobile apps are assuming the roles of critical systems in the enterprise and authentication and security have become the top concerns of app development companies. Your mobile application development company should ensure that the platform provides a robust security and authentication framework. The features include on-device encryption, offline authentication, secured client server communication, access control and many more.

Platform’s future prospects: The future of any mobile platform plays a great role while choosing for app development. Most software incorporate the latest technology into their updates and so you should make sure that your chosen technology will let you cost effectively handle your growing business and provide immediate recovery automatically without any risk or loss of data. It must be backed by support for new environments and allow you to extend your capabilities to meet customer and employees’ needs.

Check easy availability of developer tools and resources: Your selected framework should have the right tools to support the app developers so that they can successfully complete the project. Good resources and tools help them to fix bugs easily and quick reference helps them to develop the project according to the client’s needs.

Why Mobile Application Development Service Is Important Today

New devices are being launched every now and then, thanks to ever-growing technology. The evolution of new devices certainly has made the life of an individual a lot easier and convenient, but it has brought many challenges for businesses. Today businesses are not only trying to catch up with the online world but also with the device industry.

In the era of smartphones, just having an up and running website is not enough. According to a recent study, it has shown that more than 45% of Google search results are originating from smartphones. The number is impressive and so is the growth of mobile industry. The need of being available on every internet enabled device has given birth to mobile application development, which signifies the core development of an app specifically for the smartphones and mobile devices.

Does your business need an app?

As a matter of fact, people turn to their mobile phones, smartphones, tablets, and iPhones when they have to look for information on the internet. Today where there is an app for almost everything from shopping to booking to gaming to money transfer, your business cannot afford to miss out on an opportunity to target the half of your audience, which is available on smartphones. Mobile apps are no longer considered to be a luxury, it has become the need of the hour. But this does not mean that every business needs to have a presence on mobile phones.

Let’s picture it this way, if you run a retail business, launching a mobile app does offer a lot of benefits. The app would allow your users to have a glance at your catalog on the internet and make a purchase immediately via the same device. However, if you run a consultancy business, you probably would want to get involved into collaboration tools rather than an app which is available for everyone.

What is the purpose of your mobile app?

It is important for a business to understand the purpose of the app before even planning to launch it. You cannot hire a mobile application development company to get an app developed without knowing the purpose of it. To get the whole picture of launching an app clear, you need a strong mobile strategy. In order to develop a useful app, a mobile strategy is essential so that a business can decide whether to build a mobile-friendly website or a mobile app.

Wondering why not have both? Well, bigger businesses often have both a mobile-friendly website and a mobile application. However, not every website needs both the platform to communicate with its audience. Considering the fact that a mobile website and a mobile application are created for a different type of audience. As an instance, a mobile-friendly site allows every web user to access your site from almost any device, which is well suited for almost any kind of business. On the other hand, a mobile application is catered to a business that provides services and goods to a type of audience, which makes it suitable for retail business.

Conclusion:

Smartphones and tablets have certainly replaced desktops and laptops. This replacement has not only affected people across the world but also businesses who are trying their best to reach the masses and serve the best possible solutions to them. Thus, whether you are running a retail business or a consultancy firm, it is always a bright idea to build a fully functional mobile app to target the right audience and be available for them across every possible device.

Important Reasons To Consider Windows Mobile App Development

You must have noticed people holding their Android phones or iPhones for communication or shopping, but now new operating systems are also entering the market with great features and the trends are also changing. It is really interesting to note that 57% of the developers still plan to develop mobile apps for Windows phone as its marketplace has crossed over 1 million.

Everyone would love to go for a sleek interface, integration with cloud services and easy availability of other Microsoft products like Office 365, Xbox, OneDrive and many more in a single device. And this is the reason why Windows Phone is still preferred by the developers and business owners. It has been able to successfully carve out a dominant place in the market for itself.

Let’s consider some of the reasons why building Windows app would be beneficial to enhance your business recognition and also cover a gamut of people who would be aware of the application.

Simple and advanced user interface:

Today, every user expects an easy to use interface for their mobile devices so that they can perform their tasks quickly. Windows phones are sensitive and uses an advanced user interface that entraps the attention of the people and also enhances its popularity. Users always want all tasks to be performed within limited time and speed, efficiency and performance is what they look for in their devices. Windows operating systems provide all these and this is the reason why enterprises and organizations choose Windows to build their mobile apps. Since its popularity is at its peak, building an app for this operating system would increase the awareness of the Windows app among the people and cover a larger spectrum of audience.

Build apps once and get it everywhere:

Another major concern that most developers worry about is that, in order to make any app popular, it is important to make it available on multiple platforms so that it can cover a huge audience base. The way Microsoft is tackling the mobile first method, is very clearly present in the latest release of Visual Studio. The current release has made it easier for iOS developers to quickly migrate to Windows mobile app development with complete support for Objective-C development in Windows Apps. Visual Studio now supports building of apps for Windows, iOS and Android as one platform.

Publishing Windows apps is easy:

Windows mobile app publishing is one the easiest methods of deploying apps to your enterprise when compared to iOS and Android. iOS requires applying a certificate to your app. Microsoft does not need a specific enterprise certificate as Apple needs. Microsoft has also come up with various tools to build apps that can be easily tested and published. The tools allow you to create an app within a few hours and this helps to get the work completed faster and also in an efficient manner. After the app has been created, it can be uploaded to any mobile app manager like AirWatch or MobileIron and published to an enterprise app store.