Enhance Your Mobile App User Experience by Following These Tips

The success of your mobile app is not contingent, but is dependent in a number of factors. The most important factors is the user experience (UX). The user experience is the only difference between successful apps and the ones that fail badly.

In order to deliver the best user experiences to your users, it important for you to analyze user behavior patterns while they use your app. Unless you understand these psychological underpinnings, you won’t be able to build a product that specifically caters to the needs of your customers and meets their expectations. To begin with, you can gather user data and build hypothetical user personas. Today’s modern mobile app demand a lot more from mobile apps to keep their interest and urge them to come back.

Here are a few tips to help enhance your mobile app user experience:

Error free functionality

Perfecting your app before launch is the key. Many app developers fail to thoroughly test the app and regrettably end up launching a faulty product. Statistics show that 90% of the users stop using an app due to poor performance and 86% of the user actually deleted the app if it has a flawed functionality. If your app does not work initially, all other amazing UX features won’t matter. The functionality of your app must help users accomplish their tasks without too much effort – which is the motivation for downloading your app in the first place! So, prioritize your core features and categorize the others as ‘nice-to-have’.

Efficient On-boarding

The on boarding process is important when it comes to ensuring the success of your app. The point is, if the user has trouble with the first few screens of your app, they will likely drop off – with a little hesitation. Hence, providing users with an excellent on boarding experience is the foundation for attracting and retaining users. The aim is to show the value of your app to your customers by demonstrating how they can achieve what they want via your app – quickly and efficiently. If your app has a complex workflow, or hidden functionalities, it’s important that you use progressive on boarding. This reduces the abandonment rates.

Usability

Usability includes the layout of information, design, content and all the other elements that enable users to accomplish their tasks within you app. The idea is to make elements that can be clicked, tapped or swiped – prominent. It’s important that you remain consistent with gestures throughout the app to optimize its usability.

Reduce effort

You need to help users find their way quickly while they browse your app. Integrate search strategies within your app. Provide user with search options and filters to guide them.

Limit user input

User input such as user registration, credit card information while checkout or any other such information needs to be minimized. Entering too much information using the small screen space that is available could be frustrating and can totally mess up the user experience with your app.

Security and trustworthiness

Asking user too many – permissions while installing the app could be overwhelming. Studies show that privacy invading apps are easily deleted by the users. Make sure that you provide transparent permission policies with your app.

Finally, make sure that you design your UI for glance-ability. This means that a quick scan should provide the user with enough information to take a decision – to stay or to go!

Advanced Mobile SEO TIPS For Mobile Marketing

In 2016, Google introduced the mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.

Advanced Mobile SEO Tips for Mobile Marketers:

Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.

1. Google My Business: mobile online marketing.

One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business. When people searching for the keyword that is related to your business, there is more likely to visible your 2nd information first. So, think of using it for mobile marketing.

2. Using social media:

According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimized social media campaign will help your brand stands out. Also, read our Content Marketing Guide.

3. Take advantage of plug-ins for mobile SEO:

If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.

WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.

4. Use keywords for mobile users:

It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.

5. Improve page loading time:

When it comes to mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time. Gzip compression, Image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading of mobile web pages.

Final Words:

Digital marketing trend changed the whole scenario of marketing. Mobile SEO is becoming a most essential task for all bloggers and webmasters for mobile marketing.